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Despite huge investment of time and resources, most major business improvement initiatives fail to deliver lasting business success. And one of the reasons for this is that the crucial underlying cultural issues involved are simply not addressed.MoreDespite huge investment of time and resources, most major business improvement initiatives fail to deliver lasting business success. And one of the reasons for this is that the crucial underlying cultural issues involved are simply not addressed. This report provides a practice template for building an adaptive, dynamic corporate culture which supports an organizations business goals. Driving Corporate Culture for Business Success by James Creelman